Experience

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Social Media Specialist

JETSET Pilates January 2025-Present

- Manage and execute multi-platform content strategy across Instagram, TikTok, Facebook, and paid ads

- Create engaging, on-brand copy and visual content using Canva

- Produce and edit short-form videos, including on-brand ads and social trends

- Monitor trends and platform updates to inform and enhance content strategy

- Act as the brand voice on social, fostering community through thoughtful engagement and timely responses

- Serve as the face of the brand, creating on camera content for social platforms

- Track performance metrics and delivered actionable insights through regular reporting

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Digital Media Coordinator

Tampa Bay Lightning August 2023-Present

- Own the management and promotion of content on owned and operation platforms

- Work cross-functionally to create sponsorship opportunities to open media assets

- Assist in helping meet the digital needs of all departments within the organization

- Cover games through written blog and game recap for social media platforms

- Create opportunity to increase key metrics on social media platforms

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Digital Media Assistant

Pittsburgh Steelers August 2022- August 2023

- Assist in the management and promotion of content on owned and operation platforms

- Produce and edit short-form video content for the official mobile app

- Assist in the streaming, publishing and promoting of live and on-demand multimedia events

- Write accurate and concise copy during games to publish on owned and operated platforms

- Track KPIs and take findings to determine best performing content

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Social Media Assistant

University of Pittsburgh May 2022- August 2022

- Assist in creating content for social media channels

- Manage social media calendar

- Brainstorm and implement new content ideas

- Collaborate with Pitt's social media director to develop a strategic content calendar to maximize engagement

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Social Media Intern

American Eagle Outfitters Fall 2021-2022

- Generate ideas for media outreach and pitch media to increase visibility for AEO's business and community efforts

- Oversee social media posts to assure they align with brand identity

- Collaborate with social media team to provide creative assets to media to enhance community engagement

- Collaborate with Community Relations department on corporate purpose programs that maximize PR opportunities

- Assist in the planning of major events including activations for celebrity collaborations and press events

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